The holidays and guests are on their way! Preparing to host holiday guests doesn’t have to be stressful or expensive. In fact, sometimes it’s the smallest gesture that says the most.
Starting a Collection Is So Easy You May Not Realize You’ve Begun! Folks have been amassing items purely for pleasure since 4,000 B.C.
“Shopping and ordering through a website is a vastly different experience...customers have less to go on when determining how comfortable they feel making a purchase. Consequently, it's up to (online dealers) to quickly earn (customers’) trust and curb any skepticism". We dive into a 4-part series on Storefront Renovation with this introduction on establishing Trust in the online context.
Greet Your Buyer With a Smile! Part 2, in our Storefront Renovation Series, explores why creating trust is so important in online sales, and changes you can make, right now to your GoAntiques storefront banner and description, to create a great, competitive storefront, attract customers, and thereby increase your sales.
Show the Buyer Quality Inventory Details This is Part 3 of a GoAntiques newsletter series on revamping storefronts to instill buyer trust in online sales, if you haven’t read Part 1, click here.
Shipping & Communication Can Make or Break A Sale Dealers who communicate often during a sale, and are prepared to quickly respond with information and shipping options to customers, are more likely to develop repeat customers.
First thing’s first: if you’re seriously thinking of giving a fruitcake as a gift to someone this holiday season, we need to talk.
Developing a collector’s Good Eye and acumen is a whole lot like a road trip. Learning to ask key questions, including who, what, when, where, why and how, will map out a path, as well as mark your journey on the road to becoming expert.
Whether you collect ephemera, antique furniture, or prehistoric animal parts, you can learn to be discerning. Using the five W and H questions before purchasing a new item will go far in improving your collection. The questions must be tailored to point you toward the elements you need to look for.