Vintage Art Deco Ad- Polar Bear with Rainbow over the ice in Dazzling for Monarch Majestic Refrigerator

1930 Dazzling Deco Ad with Polar-Bear climbing the ice with a magnificent rainbow-hued sunset in the skies beyond in two-page ad for Monarch Majestic Refrigerator taken from a 1930 issue of Good Housekeeping Magazine. During the color revolution that swept America in the latter twenties ads became glossy and glamorous and full of whimsy and imagination. This two-page ad fetrues a wonderful sense of style and color and what better symbol for chilling temperatues and strenght than a polar bear climbing the ice to look at the dawn of oyur kitchens new tommorow? Second page of ad tells of the scientific research made to help create the product- the Monarch Majestic constantly cold Electric Refrigerator. Nice image on the reverse side of scientist in a lab testing the products. Modern middle-class female consumers were expected by the year 1930 to be intelligent, thoughtful and perfect consumers, able to discern the wheat from the chaff and recognize quality and economy when she saw it. Campaigns went out of their way to praise and champion her ability to multi-task, run homes, rear children, manage husbands and choose the best new ideal products on the market. Beautiful example of the kind of ad campaigns that generally appeared in magazine such as MCCall's, Delineator, Ladies Home Journal and Good Housekeeping. Marvelous Vintage Ads make unique and fun gifts, collectibles and decorative accent pieces. All items at A Fine Madness Collectibles are Authentic, original, Vintage Victorian, Art Nouveau, Belle Epoque, Art Deco and World War One and Two, Mid-Cetury , Antique Ads, Prints, Postcards, Books Hollywood and Paper Ephemera- never reproductions! You are buying from a collector and seller of over twenty years standing. It is my hope that you will find something you never even realized you wanted. Please feel free to contact me with any questions prior to bidding and end of auction. Keep checking back- will be adding many wonderful items in the weeks/months to come. Shipping to be determiend after following purchase- insurance is included for the first item on each order and mandatory for both buyer and seller protection. Discounts available on shipping of multiple-item sales. All items are shipped in padded envelopes, in mylar/plastic sleeves with cardboard backing for extra protection. I gladly accept on-line payments through Paypal, money orders and cashier's checks. I do ship internationally and accept Paypal payments or money order's and cashier's checks drawn on funds from American banks only. items. Want lists are also welcome! Thanks for stopping by A Fine Madness Collectibles Browsers Welcomed- Buyers Adored!