1.What are we selling? Victorian Era antiques and Upholstery services.

2. Who is target market? -middle to upper income lovers of antiques. -owners of Victorian era homes or who decorate their interiors in the Victorian fashion -anyone in need of upholstery services

3.What is client’s problem? In need of antique furnishings or in need of upholstery for their own item.

4. Meaning of Company Name? Self explanatory

5. Primary goal of updated logo? More consistency among all paperwork and ads. Also a more updated look that better reflects what we sell and offer.

6. What is the client’s perception of our product? People have always told us they were genuinely pleased with our upholstery services. We’re respected for providing true antiques – no fakes. We’re told we’re personable and well respected for our knowledge.

7. Most important benefit to client? -quality custom upholstery that will last for years -ownership of antiques that are authentic and as well researched as possible.

8. Who else offers this? No other dealer in town is as knowledgeable about or specializes in this period of antiques. No other upholsterer in Hudson is trained in authentic hand-tie techniques. We are the best equipped to identify the proper technique to upholster unique period furniture.

9. What is our message? 27 years of experience in identifying antiques and in upholstering period furniture.

10. How do we classify ourselves? Experts in Victorian era antiques. Experts in period upholstery.