Lu Biscuits Poster

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$1,380.00

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The Lefevre-Utile biscuit manufacturer was always eager to avail itself of the services of the best posterists. Firmin Bouisset (1859-1925) created a boy munching on a LU biscuit-and, since the company always tried to project an upper-class image, he put him in the uniform of a prestigious private school, with a smock and a medal for scholarship. The LU-LU boy became a trademark used on product boxes. A beautiful vintage poster for Lu Biscuits, a quality product that can still be purchased today.