Original 1930 French Art Deco Poster "Demander votre quart Vichy" by Paul Colin

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$3,360.00

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Date: 1930
Size: 42 x 63
Notes: Poster, Large Poster, Lithograph, Linen Backed
Artist: Colin, Paul

According to Wikipedia, Paul Colin (27 June 1892 in Nancy, France - 18 June 1985 in Nogent-sur-Marne) was one of France’s greatest poster artists. Made famous in 1925 by his poster for the Revue Nègre, which helped to launch the career of Joséphine Baker (who became his mistress), he worked for over forty years in the theatre, creating not only posters but also numerous sets and costumes. Very Art Déco at the outset, his style quickly became highly personal and impossible to categorize: the synthetic accuracy of his portraits, the evocative force of his posters for grand causes so marked him as a master of visual communication that his work today remains relevant and fresh. A student of Eugène Vallin and of Victor Prouvé, he is considered a master of the modern school of poster art. He is the author of over 1400 posters and many theatrical set and costume designs.' While this short description does much to highlight some of Colin's style, it doesn't quite do him justice - he epitomized the very best of Deco design: there was nothing superfluous in his posters, nothing extra, and yet every detail was present. That kind of craftsmanship is highly evident in this poster for the classic French mineral water from Vichy. We love the colors, the use of space and the sheer size of this beauty. Another fine example of uncluttered brevity.