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Description:
Collector Bookstore is a retailer of new books located in Leavenworth, Kansas. We specialize in price guides and reference books for the antiques and collectibles industry. Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it' s never been more challenging--especially if you' re responsible for a large, complex site. Finally, there' s a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In ""Search Engine Marketing, Inc.,' s site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost. The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they' re trying to find information. You' ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Drawing on their unsurpassed experience, the authors systematically address every issue you' re likely to encounter, from enforcing search-engine friendly content standards through hiring consultants. You' lllearn how to: Handle the unique optimization and marketing challenges associated with large sitesCreate site standards that codify best SEO/SEM practicesAlign search marketing with your company' s strategic and tactical goalsAutomate checking and reporting for every page on your siteCreate monthly scorecards and use them to drive improvementProvide effective guidance to content developers and designers, in language they' ll understandGet your site indexed, choose target keywords, optimize content, and attract linksMake the most of the leading search engines and specialized and local searchEnsure that paid search efforts deliver optimal results, cost-effectivelyMeasure site-wide success rates across multiple systems and technologiesHire the right SEO consultant--and avoid the wrong ones
| Status: For Sale |
Reference#: ING_2006_0131852922_X1 |
| Condition:
New |
Year:
2006
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| Country:
USA |
Maker:
IBM Press |
| Height:
9.25 in. (23.49 cm) |
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Width: 7 in. (17.78 cm)
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Weight: 2.3125 |
| Title:
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site |
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| Type:
Book |
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