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Borden Milk Company - New Jersey ( Elsie the Cow was the mascot )

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Collectibles > Scripophily


Dealer: Scripophily
Contact: Bob Kerstein - Email Dealer
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Price: $139.95 USD  - Currency Converter

Shipping inside United States: $5.00
Shipping outside United States: $11.00

Description: Beautifully engraved SCARCE SPECIMEN certificate from the Borden Company. This historic document was printed by the American Banknote Company in the 1950's and has an ornate border around it with a vignette of the company logo with cattle and a city skyline in the background. This item has the printed signatures of the Company’s President and Treasurer.
Certificate Vignette The company was incorporated in 1899 in the state of New Jersey as Borden's Condensed Milk Company, succeeding the New York Condensed Milk Company, also incorporated in New Jersey to succeed the business of Gail Borden, established in 1857. In October, 1919, the corporate name was changed to the Borden Company. Borden, Gail, 1801–74, American dairyman, surveyor, and inventor, b. Norwich, N.Y. He was for several years a deputy surveyor in Mississippi; afterward he joined the colony of Stephen F. Austin in Texas. There, besides farming, stock-raising, and newspaper activities, he superintended the surveying of lands for Austin. He laid out the city of Galveston, where he became collector of customs. After returning (1851) to New York, he worked on a process of evaporating milk, which he patented in 1856. Jeremiah Milbank backed him financially, and the Borden Milk Company (now the Borden Family of Companies, including Borden Foods Corp. and Borden Chemicals Inc.) opened its first evaporating plant in 1858. During the Civil War his product was found to be of great value to the army, and its use spread rapidly afterward. Borden subsequently also patented processes for concentrating fruit juices and other beverages. Elsie the Cow, a brown Jersey cow, was the mascot for the Borden Company who appeared during THE BORDEN SHOW on NBC in 1947. After the Borden Company began an ad campaign featuring their logo of Elsie the Cow in 1938, they needed a real cow to be their representative and so they recruited a bovine named "You'll Do Lobelia" (born at the Elm Hill Farms in Brookfield, Massachusetts in 1932). In 1940, Elsie got a partner, a husband named Elmer. Both Elsie and Elmer (the mascot for Elmer's Glue) have appeared in print, and media advertisements since the 1930s. Elsie the Cow beat out actor Van Johnson and U.S. Sen. Robert Taft in a 1952 recognition poll surveying America's most familiar faces. In the 1990s, after 15 years in retirement, Elsie was resurrected for an animated TV ad campaign. About Specimens Specimen Certificates are actual certificates that have never been issued. They were usually kept by the printers in their permanent archives as their only example of a particular certificate. Sometimes you will see a hand stamp on the certificate that says "Do not remove from file". Specimens were also used to show prospective clients different types of certificate designs that were available. Specimen certificates are usually much scarcer than issued certificates. In fact, many times they are the only way to get a certificate for a particular company because the issued certificates were redeemed and destroyed. In a few instances, Specimen certificates we made for a company but were never used because a different design was chosen by the company. These certificates are normally stamped "Specimen" or they have small holes spelling the word specimen. Most of the time they don't have a serial number, or they have a serial number of 00000. This is an exciting sector of the hobby that grown in popularity and realized nice appreciation in value over the past several years.
Status: For Sale Reference#: bordencompany
Condition: See Description Year: See Description


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