Description:
Description: Vintage 1957 advertisement for De Soto Automobile Division, Chrysler Corporation. This full-page color ad is titled "8 big advances make the 1957 De Soto the most exciting car in the world today!" Ad reads: "New Torsion-Aire ride! De Soto for '57 has a completely new suspension combining torsion bars, outrider springs and super-soft cushion tires. It gives you an exciting ride, corners without lean or sway, and prevents "dive" on quick stops. New TorqueFlite transmission! Most advanced transmission ever built, TorqueFlite gives you a smooth, continuous flow of power and exciting new getaway. New Triple-Range push-button control! Simply touch a button of De Soto's new Triple-Range pus-button control, and - presto - you're on your way! New Flight Sweep styling - the new shape of motion - upswept tail fins; lower-than-ever lines; 32% more windshield area! New super-powered V-8 engines! '57 De Soto engine designs are the most powerful in the industry! Your choice of three mighty and deep-breathing V-8's! New 4-Season air conditioner! This advanced and compact unit - mounted out of the way under the dash - cools in summer, heats in winter. Filters remove dust and pollen. One simple set of controls. New glamorous interiors! Each '57 De Soto interior features luxurious new fabrics with accenting trim and a beautiful new flight-styled instrument panel! New advanced power features! You can have your choice of the fines power features ever offered in an automobile! See the new De Soto at your De Soto Plymouth dealer's. Wide New Price Range...Starts Close to the Lowest! FIRESWEEP - big value newcomer for 1957 - priced just above the lowest. 245 hp. FIREDOME - medium priced pacemaker in 1957 - exciting style and performance. 270hp. FIREFLITE - high-powered luxury for 1957 - the last word in design and power. 295 hp."
Condition: Ad is in excellent condition, stored in a protective sheet. No tears or stains, but some discoloration due to age and quality of paper. Scan is taken through protective sleeve and may show wrinkles or crookedness that is not in the ad or article. This magazine tear sheet measures approximately 8-1/4" by 10-3/4".
Special Notes: This ad is not a reprint or reproduction. These are all original magazine pages that look fabulous when framed. It was removed from a vintage magazine. Ad removed from a 1953 issue of the Farm Journal Magazine. Suitable for framing! These ads make excellent gifts! We combine shipping for up to 10 ads for low price shipping cost of $3.00 USA and $5.00 overseas.
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