Colman's Mustard Ad proof by S H Benson "Returned to Klondike"

Colman's Mustard Ad proof by S H Benson

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Colman's Mustard Ad proof by S H Benson
Colman's Mustard Ad proof by S H Benson
Colman's Mustard Ad proof by S H Benson
Colman's Mustard Ad proof by S H Benson

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  • $3,200.00

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Oil on canvas original created for Colman's Mustard by the Ad Agency, S. H. Benson. The quality is really quite amazing when one considers the "preliminary" nature of the artist's concepts. This artwork was the initial stage in the development of ads & posters which would ultimately be used in the marketing campaign for Colman's Mustard. "The point of this poster is to advertise Colman's Mustard: the name of the product is spelt out in bold so that it can be read at a distance. The artist, John Hassall, cleverly illustrates both the product itself (seen in the packet on the table), and its usage (shown by the huddled figure of an exhausted gold prospector). Mustard baths are traditionally made by mixing a spoonful or two of roughly-milled mustard into a foot-bath of hot water; the effects are notably warming and relaxing." One of our oldest pieces - this piece bears the code for 1899 - and is fact the follow up piece for the hugely successful "Off To Klondike" produced in 1898. The final version of Return to Klondike" features all the changes noted in ink on the canvas. The Artist is John Hassall. This is an extremely rare example. The final lithograph iteration of this work resides in the British Museum, Galleries room 125f, London. England, c. 1899 as a prime example of the advertising and products produced at the end of Queen Victoria's lengthy reign.

Wellesley House

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Item Details:

  • Reference #
  • 100123
  • Quantity
  • 1
  • Category
  • Advertising
  • Maker
  • null
  • Year
  • 1899
  • Dimensions
  • Width: 24 inches
  • Height: 27 inches
  • Depth: 0 inch
  • Weight: 0 pound
  • Condition
  • Excellent
  • Material
  • oil, canvas

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