Barbie Bazaar Special Edition 2: Mattel & Christmas Catalog Reprints of Barbie Doll 1959-1965

AUTH-1994-bazaar5965-X2

Collector Bookstore is a retailer of new books located in Leavenworth, Kansas. We specialize in price guides and reference books for the antiques and collectibles industry.

Table of Contents

INTRODUCTION:

Dear Reader,

We are pleased and excited to present our second Special Edition! Celebrate Barbie's 35th Anniversary year by traveling back in time to 1959 when the very first Mattel sales brochure on Barbie doll was available.

Relive the excitement you felt as a kid picking out the Barbie dolls and outfits that topped your Christmas wish lists from the Sears, Montgomery Ward and J.C. Penney catalogs! The dream lives on!

For more scholarly pursuits, this 268 page reference edition of Barbie Bazaar Magazine, serves as the most comprehensive resource available to the collector for documenting the vast Barbie doll line from 1959 to 1965. We think that collectors and toy/doll dealers alike will use this valuable resource again and again and again.

We extend our thanks to Mattel, Inc. for giving us permission to reprint the pages of the old Mattel catalogs in this special edition. We send our gratitude to the legal departments at Sears, Montgomery Ward, and J . C. Penney for their permission to reprint the Barbie pages from their Christmas catalogs from 1960 to 1965.

Heartfelt thanks to veteran Mattel designer. Carol Spencer who let us use her personal collection of Mattel catalogs for reprinting. We scrambled for years to purchase all of the old Mattel catalogs. Carol came to our rescue so that we could share all of this wonderful reference information with you.

Barry Sturgill, our primo photographer, shot the cover and title pages for this edition. We are sure that you'll agree his lovely photos make this issue spectacular!

You'll notice that the early years of Barbie, particularly 1959, 1960 and 1961 generated a lot less catalog space. As the phenomenon of the Barbie doll grew, the line flourished, more companies were licensed and consequently, more space was devoted to Barbie in both the Mattel catalogs and in the major retail Christmas catalogs from 1963-1965.

Novice or seasoned collectors will enjoy seeing the developments in the line, the type and variety of licensed products and the variations! HINT! Look for the blonde Fashion Queen and the red hot rod! Many of you will see at least a few things that you never saw before.

We strive to be your collecting connection. Sharing knowledge, showcasing you--the collector, your clubs and your talents makes publishing Barbie Bazaar a delight. Thank you. Sincerely,

Karen Caviale & Marlene Mura, Publishers